Potion PR is a UK-based PR agency with international PR and European PR capabilities, originally formed in 2006 by Sue Rizzello and Claire Cranton, two highly experienced PR practitioners each with a strong reputation for honesty. They (still) share a passion for creative communications and thinking outside the box: qualities often cited, but in this case honed to practical effectiveness within a global corporate communications reality.

The Potion International PR network, which was formed in 2010, retains these attributes: it has not only the passion to do the job but a proven track record. 

Potion PR is based in Uxbridge, close to the UK's most vibrant high-tech corridor in the Thames Valley and along the M4. This location, close to Heathrow and the M25 as well as on the London Underground makes it simple for the team to work with businesses located anywhere in greater London, internationally or based locally in the Thames Valley.

Although Potion is expanding as an International PR agency, that does not mean it is now huge - it remains a highly focused public relations agency comprising a select group of consultants, specialist advisors and marketing associates who provide a broad European PR and wider international public relations and marketing service.