Ally joined the team in 2010 but has become a vital asset for Potion PR and its clients alike. She brought new experience into the agency, including both luxury consumer, food and animal healthcare, but is also passionate about business and the environment.

Ally came to PR at a relatively late stage, after a successful career in Risk Management. She joined London agency Clementine Communications, working on trade and consumer campaigns for high end luxury clients, most notably the launch of an international social network for high flying business women which achieved significant national and international coverage in broadsheets, consumer magazines and business press.

She then moved to Oxford, utilising her extensive equestrian knowledge to great effect on consumer campaigns, including the Petplan National Riding Festival, and trade media campaigns for leading animal pharmaceutical companies. Other recent work includes projects for national charities Action for Children and DebRA, regional campaigns for B2B clients, and editorial copywriting for a rail infrastructure provider.

Ally is a skilled communicator, with well honed media relations skills which she has latterly applied within the technical PR industry, and a passion for devising creative campaign ideas. She works on the entire Potion portfolio managing service delivery for existing clients, as well as leading our animal health PR practice.