At Potion we:
- Give honest advice
- Make a real commitment of time and emotion
- Invest to learn about our clients and their competitors
- Show our strategic understanding from day one
- Keep our processes and billing transparent
Our Promises
- To make our clients’ lives easier – never harder
- To ensure that clients work with people they choose – not junior ‘substitutes'
- To deliver maximum business value from our clients’ budgets
- To think laterally and creatively and thus create new opportunities for clients
- To provide multi-disciplinary support via a network of excellent independents
- For us PR success is about mixing the right ingredients – it’s not magic. It is about applying a whole range of different techniques – some very well established, and some that emerge from fresh creative thinking.
- It also isn’t just about press releases. Although they are sometimes a useful tool, we will always prefer to look afresh at what tactics will be best for our clients’ businesses. Sometimes the media isn’t the right route at all, and we can get better business impact from focusing on different audiences entirely.
- We put an emphasis on strong words and images as fundamental elements of most campaigns. Our writing and editorial services are one of our particular strengths, and we also love to create great PR photography and make a big fuss of events.
- We try to eliminate the things that can often irritate about working with a consultancy, such as senior executives who pitch well but then vanish, promises without results and budgets that are eaten away by administration.
- Because PR is often best planned and implemented in the longer term we usually work on retainer, but are very happy to work on shorter-term projects if that suits the objective.