Potion's design credentials are strong and our services include logo design, stationery and other materials, website design, PR photography, PR graphics, advertorials and brochures - we can adapt to just about any design challenge.

Good design and visual strategy complements good PR writing, content and communications thinking. At Potion we have reams of experience in branding, website design and PR photography under the aegis of our creative director Simon. We work on standalone projects or include design and web components into broader PR and communications programmes as our clients require. Visit the Design & Web gallery for some examples.

PR photography

Strong PR photography can communicate PR messaging in a way which words often cannot. Sometimes they can make the difference between minimal and great coverage. Media welcome high-quality PR images created and managed for their needs.

Product PR campaigns can benefit from tabletop product photography if the shoot is directed and planned carefully, while planning ahead can also make generating cutout images for the web or for media use much easier. Lifestyle PR photography is vital to bringing some consumer products to life too. Take a look at some great examples in our Design & Web gallery.

Branding & graphic design

The right image is vital, especially for early stage businesses or new brands. See gallery images of how strong branding by Potion has created real impact and been carried through across different media.

Web design

Web design and development services are ubiquitous and start at free/very cheap. Unfortunately, you get what you pay for, so all our websites are well designed, properly structured and incorporate basic SEO that you can build on. These and the web-based online magazines we create sit beautifully alongside our web copywriting services and other elements of web PR.  We have in-house capabilities for brochure site design, and a raft of partners and programmers to cope even with highly complex web development needs.