Electro Power Systems

 We helped innovative Italian inventors Electro Power Systems to launch a ground-breaking self-recharging fuel cell at Mobile World Congress 2010.  Originally they wished for press release support - we expanded the focus with a rich, contextual white paper about the impact that this development might have on changing the economy of backup power for telecom network operators - especially those seeking to expand into remote regions and less developed countries which suffer from regular power blackouts.  This was supported by news release development with multilingual distribution around the world, and direct outreach to c.800 journalists Europe, Latin America and Asia as well as key analysts. Approaching 100 news clips were seen immediately following launch with more emerging in long-lead press over time.