Potion worked closely with these young green-energy superheros to create channels for them to communicate their expertise. Save and Generate had plenty to say, and needed plenty of outlets to share their views. As well as issuing regular press releases about new developments to the Save and Generate web portal and mapping tool, Potion closely monitored green-energy sector news, and put the client forward as commentators at every opportunity. The “ears to the ground” approach also helped to feed the client’s Twitter and Facebook pages with topical updates, interspersed with energy-saving ideas. Potion also secured and wrote a regular blog on the Real Homes Magazine and Energy Rethinking websites, and produced a series of short articles which were placed on article marketing sites.