Potion worked with this US-based software vendor for well over 2 years in UK, France and Germany. It had never used European PR before but left its resellers to promote products which evolved during the relationship from boxed product to SAAS eLearning software. Product and corporate pitching was augmented with thought-leadership articles, warmly welcomed by media.
Proactive PR around products and issues generated regular major articles. We also got good exposure for new corporate appointments and offers.
Customer case studies, articles and news were used to create a newsletter, designed to engage resellers as both audience and contributors – creating positive impact on relationships.