This Thames Valley provider of information, risk and compliance management solutions asked Potion to assist with a foundation project to replace its aged website.  We worked with a third party design agency chosen by the client to create an entirely new set of content to complement the new look website. 

This was far from being a straightforward copywriting job. The project included a messaging brainstorm to help management focus on and articulate the company's differences, expertise and vision, a total content review of vast quantities of existing product and solution data, customer lists and existing testimonials, research into the buying triggers and concerns of key vertical sectors (finance, public sector and enterprise businesses), complete content writing and editing and basic SEO keyword integration into content, title tags and metadata - all neatly delivered on time, in HTML format.