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Italy cruise disaster reports show importance of getting words right - not only for a PR agency but also for press
18 Jan 2012
Nancy

Choosing the right word is important in every communication, not just in PR writing, and you would think even more so in media communication – newspapers, newswires, new programmes. Why do...

Nokia "non-takeover" debacle highlights social media risk to share prices
02 Jun 2011
sue

Poor old Twitter. It seems the ease and speed of the micro-blogging medium has struck again, raising yet more concerns about just how easy it is to spark off significant real-world reactions...

Has Andrew Marr damaged his reputation?
26 Apr 2011
sue

Has Marr handled his PR crisis well after confessing that he has in the past sought and been granted a super injunction to prevent a past extramarital affair coming to light?Today’s...

International PR means crossing cultural boundaries
15 Apr 2011
Nancy
PotionPR has recently expanded its international PR network.  When a PR agency wants to become an International PR agency it needs to adjust its thinking a little. It will only attract international...

Public Relations doesn’t need Jargon to communicate
11 Apr 2011
Nancy

Jargon is a classic sign of bad writing and should be avoided at all costs on any PR agency blog or, indeed, when PR consultants communicate with any general audience.

Writing with its...

Three ways to avoid ambiguity in PR writing
07 Apr 2011
Nancy

Making content and its meaning crystal clear is so important in PR writing, perhaps more so than anywhere else, because the role of a PR agency is safeguarding its customer’s reputation...

Choosing the right PR agency for a small business
31 Mar 2011
Sandra
All companies, no matter what size they are, can benefit from the wisdom and expertise of a PR agency. But if you are a small business it’s even more important that you choose the right one for you....

Cancer Research UK launch anti sunbed campaign
28 Mar 2011
Owen
When you have an important message to give to the general public, it’s essential that you go about it in the right way. You need to use the right methods to reach the right people at the right time....

Cameron keeping his eye on PR surrounding Libya action
26 Mar 2011
Howard
David Cameron recently announced that British forces were in action over Libya. He announced that he thought the decision to take action was ‘necessary, legal and right’ and plenty of people agreed...

London Olympics launch faces PR hurdles
21 Mar 2011
Sandra
The London Olympics, set to take place in 2012 hasn’t managed to build up the best reputation so far, with most references to it in the press being of a mocking variety. But things have got much...