Potion PR is a UK based international PR agency based in the Thames Valley and providing public relations consultancy and marketing services to clients in the UK and EMEA through a network of senior PR consultants and partners.
Many people have long thought that press releases would soon be outdated and overrated. Press releases used to be the old world way of sending information to the media and publishing the...
As we speak to clients and prospects about potential PR agency projects we often hear that changes in marketing and PR management are afoot as...
Here’s a key lesson Mattel learned after not carefully monitoring social media pages: when you snooze you lose.
In January, a Facebook page advocating a bald Barbie went viral....
Most businesses reach a point where they need to build up their PR. Deciding what route to take to do so can be a sticky issue, and a common question is: PR agency or in-...
There’s been a fascinating thread about case studies on one of the marketing social groups on LinkedIn recently. It has brought into focus several of the problems that Potion as a PR...
I was doing an interview today with the lovely Patricia Davidson, online shopping guru and editor of the Site Guide and we were discussing the changing power of the consumer. During our...
Choosing the right word is important in every communication, not just in PR writing, and you would think even more so in media communication – newspapers, newswires, new programmes. Why do...
Poor old Twitter. It seems the ease and speed of the micro-blogging medium has struck again, raising yet more concerns about just how easy it is to spark off significant real-world reactions...
Has Marr handled his PR crisis well after confessing that he has in the past sought and been granted a super injunction to prevent a past extramarital affair coming to light?Today’s...
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