Some businesses struggle to see the difference between advertising and using PR. But as anyone with any experience in marketing will tell you, the results offered by the two methods can vary hugely. When you advertise your product, the potential consumer knows that you are trying to sell them something. However, with a PR campaign, you will be getting your brand name out there through various methods. You won’t simply be trying to sell your product, but you will be making people more aware of your company and the services you offer. With the right PR campaign, you can link your company and brand to a range of attitudes and ideas that may alter the public’s perception of your company. The public will become more aware of your company and more familiar with what you stand for in a more natural way than through advertising. A PR agency might think it’s a good idea to put you forward for some awards, or for you to show some presence at a prestigious event. Although this isn’t blatant advertising, it can still have a massive impact upon the success of your business. So don’t just rely on advertising when the success of your company can be greatly improved with the use of PR too.