We all know how influential online PR has become but the new techniques undertaken by PR agencies haven’t really changed; online PR has just become another way of reaching people. Online PR hasn’t replaced any aspect of the PR techniques, but it works alongside the existing tools that a PR agency will use and has become a really important part of PR. Online PR has helped PR agencies to offer their clients a more permanent solution to getting their message across to the right audience. In the past, the PR agency would have had to send out a paper version of a press release, hoping that a publication might use it in the next issue of their paper or magazine and then the exposure would be over and done with. However, with online public relations, if your story gets picked up on, then it will be on the internet permanently. The information will be available for a lot longer than it would be in the print media and it’s therefore much more effective and can have a huge impact upon a business and its success. So online PR doesn’t replace any other form of PR, but works alongside it for some really effective results.