A lot of companies choose to do their PR and marketing in house as a way of saving money. If you are one of these companies and you are finding that your PR strategy is not as effective as you would hope, there are some questions you should ask yourself: Do you have time to do your PR in house? Your company PR is vital because it is the way your company is portrayed and the message that is associated with it that can really have an impact on how successful you are. That is why a PR strategy needs the right amount of time spent on it. Are you confident in writing and distributing your press releases? Writing press releases is not as easy as it looks. You need to know how to grab attention and you need to be confident that you are providing the right information. To be able to send the press release out to the relevant people, you also need a bulging contacts book. Do you need more exposure in order to survive? Some companies rely on media exposure more than others. So if you need to get your brand out there with a strong message, then it’s worth investing money in a PR company in order to make money. Ask yourself these questions and this should help you to decide whether your company is in need of specialist help from a PR company.