A lot of companies which hire someone to come in and take charge of the PR for their firm, soon find that they are completely out of their depth. Someone brought in to work for a company in their PR department will not have the contacts, knowledge or reputation that a PR agency will have built up. A PR agency, on the other hand, will have worked on projects similar to yours and will therefore have a head start on anyone within your company who tries to run a PR campaign. Experience, contacts and knowledge aren’t the only things that put a PR agency ahead of an internal PR department. In fact, there are plenty of advantages to having a PR agency, the main one being that they are more in touch and up to date with the best way of getting your message and your brand name out there. A PR agency will know how and when to contact journalists and they will know exactly what type of campaign will suit your company and the situation. For example, they may suggest holding an exclusive party to launch a new product rather than simply sending out a press release. It is this inside knowledge and experience which cannot be matched by most internal PR departments.