If you are going to employ a public relations agency, it’s important that you understand what they do and what their purpose is.
Public relations is all about getting recognised and being able to shape the image people have of your company or brand. There are three main ways that a public relations company will get your message out there:
Traditional media: A public relations company may feel that it would be beneficial to get your name into magazines, newspapers, radio and on the television.
Internet: Internet marketing is becoming increasingly important. Most companies will consider having a PR campaign on the internet as well as through more traditional media methods. A PR agency will use online forums, blogs and social networking sites to get their brand and messages across.
Events: There are certain occasions when an event will be the most effective way of strengthening a brand and changing public perception of it. You could hold a party to launch a new product for example or even a stunt if it is appropriate.
No matter what size company you have, you can benefit from a PR campaign and a PR agency is the right way to launch a successful one.