It’s not difficult to find a PR agency but finding a public relations company that knows exactly how to handle your campaign is another matter. But if you’re looking for a public relations consultancy, you should spend some time on ensuring that the company you choose is able to fulfil your needs and handle your campaign in the best way possible. Most public relations agencies will know how to speak to journalists but not all of them know how to handle certain situations. For example, some PR companies don’t know how to respond when they are told ‘no’ and may continue to hassle their contacts rather than simply moving on to a more worthy cause. It is small things like this that can make all of the difference between PR companies. Another way you can tell a decent PR agency from an average one is through their familiarity with publications and media outlets. If they know exactly which contacts would be interested in your story then they will be much more useful than a company that simply sends out your message to any contacts they can get their hands on. Another thing that sets a good PR agency out from the rest is their attention to timing; knowing when is best to launch your campaign is really important. Choose your PR agency carefully and you could be seeing some fantastic results for you and your company.