London Olympics launch faces PR hurdles

The London Olympics, set to take place in 2012 hasn’t managed to build up the best reputation so far, with most references to it in the press being of a mocking variety. But things have got much worse in recent days with a number of PR blunders damaging the image even further. As tickets went on sale for the event, there was a build up of excitement; but this soon subsided as it became apparent that people with Visa cards that expire before the end of August could not register for tickets. People applying for tickets were told that they would have to visit a Lloyds bank and fill in a paper registration form instead. Following on from this blunder, organisers were left red faced once again when the clock that is counting down to the event suddenly stopped. And then it was revealed that the clock is actually counting down to 7:30pm on the night that the Olympics start, even though the opening ceremony might start later than this. All in all, not a hugely successful few days in terms of public relations for the London Olympics. But they have plenty of time to salvage their reputation yet. Share this