If you’re hiring a PR agency for the first time, it’s important to find out what they do. You need to understand how they can work with you and how your company will benefit from them.
Basically, a PR agency will represent you when it comes to your relationship with the media. Their aim is to get your brand mentioned in the media but also to associate it with the right message and attitudes.
A PR agency will network and develop contacts and they will seek out opportunities that could be of benefit to your company.
If you have a new product to launch or an announcement to make, the public relations agency will come up with a strategy for you. With their knowledge of how the media works, they can make important decisions on what will get you noticed and how you should go about launching your campaign.
This is all information and techniques that don’t come too easily to your average office worker. So rather than trying to tackle your public relations campaigns yourself, you should consider hiring a public relations consultancy for the very best results.