It’s not just products and people who need PR representation, in fact, entire countries can benefit from the expertise of a PR agency. Madagascar Tourism have decided to appoint a PR agency with the hope that they can promote the island as the perfect holiday destination. As people continue to struggle to pay their weekly bills, let alone for holidays, it is the tourism industry that has really been affected by the tightened purse strings. However, a PR consultancy can really help to promote a country such as Madagascar and encourage people to visit. A lot of countries and areas rely very heavily on their tourism, so it’s important to ensure that the tourism office makes the most of the PR opportunities in order to encourage visitors to their area. A PR agency will know exactly how to promote a country according to the mood of the potential tourists at the time. The public relations company will pick up on relevant news stories in order to promote the country and will think of new and exciting ways to continue the campaign.