There will come a time in any business’ history, when there will be a need for some urgent PR strategy to be put into place. It might be an event, action or comment that could transform public opinion on the brand for the worse and this really needs to be avoided. But it’s no good waiting until the worst has happened before you seek out a public relations agency to tackle the problem for you. In order for a PR consultancy to tackle any negative publicity effectively, they will need to know your company or brand incredibly well. They will be familiar with your ambitions and they will also know exactly which type of PR campaign will work the best for you to get the right results. There’s a huge PR battle that is currently raging and that’s between Wayne Rooney and Alex Ferguson. Currently the papers are saying that Alex is well and truly winning the PR battle. He came out with a very comprehensive statement about Rooney’s desire to leave Manchester United and came across as a reasonable manager. Rooney has yet to respond and it’s a good job he’s got a PR team behind him as it’ll be a tough position to get out of over the next few weeks.