Rihanna creates a media storm in suspected PR stunt

For someone so young, popstar Rihanna certainly knows how to get attention. She’s no stranger to controversy but her most recent PR stunt has just been exposed as just that. Rihanna has just released a song called S&M but she was recently informed by one of her fans on Twitter that Radio 1 had renamed the track Come On and had censored some of the words in the song. Rihanna replied to the fan insinuating that she was shocked and wasn’t aware that this had been done. She also said that she wasn’t happy about the changes made. But it has just been revealed that this was all a PR stunt. Her team had released the censored version of the track to ensure that it would be played on commercial radio. Radio 1 was going to play the original version of the song late at night, but Rihanna’s record label provided them with a daytime friendly version. It seems that Rihanna is trying to create even more of a media storm around her controversial track and of course, this tactic has worked brilliantly with reports of the scandal on radio, TV and in newspapers and magazines. Another success story for her public relations experts. Share this