Unless you are involved in public relations in some way, then it’s very easy to not even realise that it’s there. But every brand relies upon PR because this refers to the reputation of the brand. Your PR image is linked to what you do and what you say and what other people say about you can also impact upon your PR. It’s an incredibly powerful thing and that is why it’s a good idea to employ a company to control it for you. A PR consultancy will have plenty of ways in which they can control your campaign. Media relations plays a huge part in what they do and there are other aspects such as public events which can impact your PR campaign too. But now the world of PR has been affected by other options such as online viral campaigns and social networking. The great thing about PR is that any exposure gained as a result of the PR campaign, is not paid for as it would be with advertising. So with the endorsement of the third party, the exposure gained by PR campaigns has much more credibility.