American fast food chain Taco Bell is facing a potential PR disaster at the moment, after it has been reported that the meat served at Taco Bell is only 36 percent beef. According to reports, there has been a lawsuit launched against them which has requested that Taco Bell either renames their products or add more beef to them. If the fast food firm uses a PR agency, then it will certainly be busy at the moment, deciding on the best way to respond to the accusations. Taco Bell needs to come up with a strategy that will save its reputation and its response so far has been carefully structured:

‘Taco Bell prides itself on serving high quality Mexican inspired food with great value. We're happy that the millions of customers we serve every week agree,’ Spokesperson Rob Poetsch said, and added that the company would ‘vigorously defend the suit.’

This carefully considered statement ensures that Taco Bell does not blatantly deny the accusations, and emphasises the fact that customers like the products. Episodes such as these are any PR consultancy professional’s nightmare. But handled in the right way, the damage to the company can be hugely limited.