Sometimes, PR experts can be accused of being a little cynical. But it’s not cynicism, just an inside knowledge which reveals the true intentions behind certain moves made by companies as well as people in the public eye. Take for example, the recent move by the Prime Minister to invite the chief executives of 19 different companies to come to visit him in Downing Street, to discuss jobs. Most PR professionals will agree that this is primarily a PR exercise. At the moment, with spending cuts and VAT going up, Britain is feeling a little negative about the economic situation in the country. But this could help people to see some positive moves; making the Prime Minister’s job a lot easier. Public sector jobs are set to be cut, but if Cameron can convince us that the private sector will create a lot more than is being lost, then he’s onto a winning battle. The companies involved in this have estimated that they will be creating more than 40,000 jobs this year. So is this very public meeting really about business, or is it all a PR stunt, cleverly designed by a PR consultancy?