Using social media to engage with your audience

Anyone involved in public relations will have experienced a huge change in the ways that they work over the last couple of years as the popularity and influence of social media has truly exploded. But has your company really made the most of this? Social media is an excellent way of engaging with your potential customers and clients but you have to get your brand name out there in order to make the most of it. For most people, who are not involved in PR, it can be confusing to try and work out how new communication such as social media can be integrated into a PR campaign. But there are a few simple steps that you can take in order to get your brand recognised through social media. • Track your brand online • Get your voice out there and communicate with opinion leaders from your industry • Support a social network • Start engaging with customers or clients • Use mobile phone technology This will all help you to engage through social media and to hopefully get your brand out there and receive more recognition. Share this