There are many misconceptions when it comes to PR and that is why a lot of people and businesses tend to struggle when they attempt to fulfil their PR needs in house. Often, it is beneficial to employ a PR agency that can work alongside your in house PR team in order to achieve the right results. If you do not have an in house team, then a PR company can work alone on your PR strategy using their creativity and their contacts to fulfil your needs. But what does PR involve? It’s more than just sending out a press release to anyone with an email address: Traditional media: Getting in contact with newspapers and magazines as well as radio and television has always been an important part of a PR campaign. Getting coverage on a local or even national basis can really help put your company’s message across and build a reputation. Internet: This has become increasingly important in recent years. With so many online publications, forums, blogs and social networking sites, the internet has become a powerful medium and it is important for companies to take advantage of this. Events: Holding events can really grab attention from the press and they are a really effective way of building a reputation around your business.