You may be the expert when it comes to your industry, but if you’re asked to write down all the latest news from your company, you don’t know where to begin. And you certainly don’t know how to get the news out to the right people. This is where a PR agency comes in. You and the PR consultancy can work together as a team with you offering the inside knowledge on your industry and the news within it and the public relations company offering the creativity and the expertise on marketing and communications. A PR agency will understand exactly what the best image and message will be for you and your company. It will also understand how to get that image and message across in the most effective way. One mistake that a lot of companies who have their PR in house make, is that they contact publications with information filled with technical jargon. This is an instant turn off for most journalists as they don’t want to have to work hard to try and understand what you’ve sent them. A public relations company can help by turning your technical speak into palatable information that all recipients will be able to understand. By working together, you and your PR agency can come up with a winning formula.