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September 2010

The amazing growth of Twitter

A PR agency is always looking for new and exciting ways to launch a campaign. Some will hold unique events or perhaps organise a PR stunt to get everyone talking. There are so many methods to use when you are carrying out a PR campaign and new tools are always emerging to help with this. Social media has become incredibly important to public relations companies in recent years and Twitter is one of the most widely used social media tools to promote a company or a brand. The growth of Twitter has been astonishing and earlier this month, the site celebrated the 25 billionth tweet.

How PR agencies work

If you are going to employ a public relations agency, it’s important that you understand what they do and what their purpose is. Public relations is all about getting recognised and being able to shape the image people have of your company or brand. There are three main ways that a public relations company will get your message out there: Traditional media: A public relations company may feel that it would be beneficial to get your name into magazines, newspapers, radio and on the television. Internet: Internet marketing is becoming increasingly important.

Choosing the right PR agency for you

When you are employing a PR agency it’s important to ensure that you are getting the right one for your needs. Different PR companies specialise in different things so you need to carry out some research and ensure that the PR agency that you have chosen offers the services that you need. Some PR companies are better at representing established companies and others are good at launching new companies. A PR agency completely understands your needs and they will get to know your company and how it operates.

The importance of hiring a PR agency

If you’re thinking that you can spend the minimum amount of your budget on marketing and PR, then you might want to think again. Most people are coming round to the fact that PR and marketing can be highly influential for a company or business, but there are still some people who think they can get away with almost ignoring PR and marketing opportunities. The reality is that you can completely transform the perception of your company, brand or business with just one PR campaign.

How a PR agency can help you

If you employ a PR agency, you will be working with them in order to come up with the very best PR campaigns to benefit your company. With their guidance, you can embark on a campaign that can make a lot of difference to your company. Here is how a PR company can help you: • Thinking like a journalist – journalists are always on the lookout for newsworthy stories to suit their publications.

The changing scene in the PR industry

There has been plenty of discussion recently as to whether the PR industry is now changing beyond recognition. Of course, it’s changing with the explosion of social media and the influence of sites such as Twitter.

Outlining the job of a PR agency

If you’re hiring a PR agency for the first time, it’s important to find out what they do. You need to understand how they can work with you and how your company will benefit from them. Basically, a PR agency will represent you when it comes to your relationship with the media. Their aim is to get your brand mentioned in the media but also to associate it with the right message and attitudes. A PR agency will network and develop contacts and they will seek out opportunities that could be of benefit to your company.

The perfect PR campaign carried out by Google

If there’s one company that knows what it’s doing when it comes to public relations, it’s Google. And that has been perfectly displayed by their recent PR campaign to launch the new and exciting Google Instant search engine. With the press conference having already taken place, we can now look back on what turned out to be a really clever PR campaign. But at the time, it was unclear what was going on with Google. A few days ago, office workers all over the world were treated to an interactive Google logo when they opened up the search engine.

Using social media to engage with your audience

Anyone involved in public relations will have experienced a huge change in the ways that they work over the last couple of years as the popularity and influence of social media has truly exploded. But has your company really made the most of this? Social media is an excellent way of engaging with your potential customers and clients but you have to get your brand name out there in order to make the most of it. For most people, who are not involved in PR, it can be confusing to try and work out how new communication such as social media can be integrated into a PR campaign.

The powers of social media

It can take one event to show you just how powerful social media can be, and, recently, that event was the shocking story of the woman who put a pet cat in a wheelie bin. It may not seem to have much to do with your company or your brand, but the way that this story unfolded can teach you a lot about public relations and the power of social media. On the day that the story broke, if you started to type woman into Google search, the title ‘woman puts cat in bin’ came up.