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October 2010

What can a PR agency do for a small business?

Some small businesses make the mistake of thinking that they don’t need a PR agency, but this couldn’t be further from the truth. Because while larger companies may be shaping their image or moving it in a different direction, a smaller business can use public relations experts to build their brand and image up in the first place. So here are just a few things that a public relations agency can do for you: • Build up a message – a PR agency can determine a really clear message for your business.

PR can make or break you

The power of PR should never be underestimated. Companies, businesses and even celebrities can be made or broken by their PR campaigns. In fact, in the celebrity world, PR is one of the most important things to consider, hence the success of PR experts such as Max Clifford. Celebrities rely upon their advice and their suggested tactics to shape the public’s opinion of them. And the same can be said for a business.

Twitter plays its part in the Rooney/Ferguson PR battle

There have been a lot of discussions recently about the fact that PR is changing. In recent years, public relations have shifted and social networking sites such as Twitter and Facebook have become far more influential. And if proof were needed, then these types of sites have just played a huge role in one of the biggest stories of the sports world this year. Wayne Rooney has been the talk of the country for the last few days. He said he was leaving Manchester United and then there was a public relations battle between him and Alex Ferguson to try to win the public over.

PR backing when times are tough

There will come a time in any business’ history, when there will be a need for some urgent PR strategy to be put into place. It might be an event, action or comment that could transform public opinion on the brand for the worse and this really needs to be avoided. But it’s no good waiting until the worst has happened before you seek out a public relations agency to tackle the problem for you. In order for a PR consultancy to tackle any negative publicity effectively, they will need to know your company or brand incredibly well.

There is always a place for PR

As with everything else that finds its way into the public eye, there was bound to be some public relations opportunities to come out of the Chilean miners’ predicament. Thankfully all miners have now been rescued, but while they were still underground, several companies saw an opportunity that they felt couldn’t be missed. With the world’s cameras trained on the mine all day every day for the past few weeks, one company saw an opportunity and announced that it had supplied the miners with sunglasses to protect their eyes.

The value of your PR agency

Budgets are tight at the moment and businesses all over the country are having to tighten their belts. But if you’re looking for places to make cuts and you’re considering getting rid of the PR agency you hired, then you could be making a really big mistake. A good PR consultancy will be working hard to get your name out there. It will be ensuring that the right people become aware of your brand and it will be forming public opinion about your brand too.

A change in PR tactic for Newsnight?

We’re used to seeing him pop up on panel shows, the occasional chat show and of course, in recent years, in Hollywood films.

Working with your PR agency

Employing a PR agency is a great idea. But once you’ve decided to take them on, that’s not the end of the matter.

Why you need to hire a PR agency

People employ a PR agency in order to change or enhance their reputation. Your reputation can be greatly altered by what you do, what you say and what is said about you. There are various techniques that can be used by a PR agency in order to get the right results.

PR for the sake of PR

People are becoming increasingly aware of PR and the tactics employed by companies these days, in order to get attention. So when it comes to PR, a lot of careful thought needs to go into a campaign if you want to get the right results. You need something sincere and relevant to your company in order for people to take it seriously. And be warned that if you do something purely for PR purposes, this can be really transparent. Take, for example, Lindsay Lohan who recently dropped in on a homeless shelter.