Monthly archive >

November 2010

The difference made by a PR agency

When you’re looking for ways in which to reduce your spending, it can be easy to lose sight of the true benefits of a PR agency. But without them, you could really find yourself lost and struggling. When you first think of a PR consultancy, what comes into your mind is that they are the link between you and the media. And this is true; a PR agency can really make your relationship and connection to the media a lot stronger. But it can do a lot more than this too. A public relations agency works in the way that is most likely to benefit you.

How you can benefit from a PR agency

Having a PR agency can really give your brand some direction and can make you focus on what you want to achieve. The public relations agency will achieve this using several methods and can really benefit your company for the following reasons: Brand awareness – this is how well your target audience knows your company and what it has to offer. This is something that a PR agency can alter really easily using a variety of methods. Shaping opinion – the way that the public hear about your brand and your company can be through word of mouth.

Public relations agencies seize the William and Kate opportunity

A PR agency will always see when there is an opportunity to promote your brand and build awareness. And their approaches will normally be carefully considered, perfectly targeted and very effective. But recently, a few PR companies seem to have been a bit too eager to jump onto the opportunity presented by the announcement of Prince William and Kate Middleton’s engagement. Travel PR companies in particular saw this as the perfect opportunity to promote their clients. But because so many PR companies took the same approach, there wasn’t the opportunity for them to stand out.

BBC tribunal continues

Recently, there have been several PR failures that could easily have been avoided if the public relations agency had been listened to. It’s a good lesson to learn that if the public relations agency shows concern, then this should be a stark warning. The BBC has been under fire since it changed its Countryfile programme and sacked four female presenters. They were accused of ageism and sexism and a tribunal is now under way about the case.

Always trust a PR agency

He’s certainly in charge in the kitchen, but Gordon Ramsay should probably take a step back when it comes to his PR because it seems like he’s making a few wrong decisions at the moment. The celebrity chef has been hitting the headlines recently about the fall-out between him and his in-laws after he sacked his father-in-law who was CEO of his empire. There have been extremely bitter exchanges going back and forth over the past few weeks but, in PR terms, it was Gordon’s open letter to his mother-in-law which could end up doing the most damage. Discussing incredibly personal family ma

The role of a PR agency

Unless you are involved in public relations in some way, then it’s very easy to not even realise that it’s there. But every brand relies upon PR because this refers to the reputation of the brand. Your PR image is linked to what you do and what you say and what other people say about you can also impact upon your PR. It’s an incredibly powerful thing and that is why it’s a good idea to employ a company to control it for you. A PR consultancy will have plenty of ways in which they can control your campaign.

21 Pillars of Public Relations - Part 1

The first in a series of 4 articles outlining a practical list of 21 public relations pillars which typify most PR programmes, no matter what type.

The impact of public relations

No matter what kind of business you are, you can benefit from having a PR consultancy. And that is because all companies; big and small, rely upon their reputation with the general public. Having a public relations agency is a way of controlling and moulding this reputation and it is this that can have a huge impact upon your company as a whole. With the help of the right PR campaign, you can open up new markets, change your client base, build your reputation and start attracting a higher calibre of staff.