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March 2011

Choosing the right PR agency for a small business

All companies, no matter what size they are, can benefit from the wisdom and expertise of a PR agency. But if you are a small business it’s even more important that you choose the right one for you. You are making an investment, so you must ensure that you get what you want out of it and that’s why you should carefully consider your aims before committing to a PR consultancy. When considering a PR agency, you need to communicate with them to let them know exactly what you are expecting out of the relationship.

Cancer Research UK launch anti sunbed campaign

When you have an important message to give to the general public, it’s essential that you go about it in the right way. You need to use the right methods to reach the right people at the right time. And a public relations agency can help you to achieve this. Take for example, Cancer Research UK, which has just launched a major PR campaign which is aimed at raising awareness, among young people, of the dangers of sunbeds. Cancer Research UK has chosen to launch the campaign just before a new government legislation which will ban under 18s from using sunbeds.

Cameron keeping his eye on PR surrounding Libya action

David Cameron recently announced that British forces were in action over Libya. He announced that he thought the decision to take action was ‘necessary, legal and right’ and plenty of people agreed with him. Cameron pointed out that Gaddafi had been practicing brutality with his people and it this way, his image was created as someone who was dispensing justice. However, the more difficult times in public relations terms are yet to come.

London Olympics launch faces PR hurdles

The London Olympics, set to take place in 2012 hasn’t managed to build up the best reputation so far, with most references to it in the press being of a mocking variety. But things have got much worse in recent days with a number of PR blunders damaging the image even further. As tickets went on sale for the event, there was a build up of excitement; but this soon subsided as it became apparent that people with Visa cards that expire before the end of August could not register for tickets.

The truth about PR agencies

There are a few misconceptions when it comes to PR agencies. In fact, a lot of people in business aren’t really sure what a PR consultancy does and how public relations fits in with their company. Here are a few truths about how they really work: • PR agencies don’t just send out press releases. This is only part of what they do and in some cases, it doesn’t feature at all in a campaign. There are a lot more ways to get a brand name and a message heard and a lot of these can be more effective than a press release. • PR agencies are not always at war with reporters.

Finding a good PR agency

If you’re going to invest in a public relations agency, it’s important you know what they’re about first; that way, you can guarantee that you get yourself a decent PR consultancy. You want a PR agency that knows the importance of their relationship with journalists. These PR consultancies won’t bombard their contacts with endless press releases and information; they will give them useful information that they can actually use.

Organisers clamp down on ambush marketing ahead of Olympics

Most PR professionals will agree that you have to seize the opportunity and promote your brand, name and image whenever a suitable platform emerges. And for a lot of companies and brands, the 2012 Olympic Games has presented itself as the perfect platform. But there are lines that should not be crossed and organisers of the Olympic Games have announced a clamp down on marketing around the event. Organisers have announced that because sponsorship money makes up a huge proportion of the money needed to put on the event, it’s important that ‘ambush marketing’ is tackled.

Can Prince Andrew recover?

Just one tiny aspect of your life can be hugely damaging as Prince Andrew is just finding out. A friend of his, Jeffrey Epstein, who is an American businessman is also a convicted sex offender. And Prince Andrew’s insistence to stay in contact with him has caused a media stir and calls for him to resign from his post as UK trade envoy. Prince Andrew’s image has already been damaged, but has it gone beyond the point of repair? Well it’s definitely now a case of crisis management and Prince Andrew needs to take control of the situation before it gets even more out of hand.

The crisis continues for Dior

After years of building up a brand and a reputation, John Galliano has managed to really damage the Dior image with alleged anti-Semitic comments made while he was out in Paris. The fashion designer has managed to really damage the Dior reputation and now even celebrity friends and colleagues are starting to snub the brand. Natalie Portman, who was the face of one of the Dior perfumes, has made her feelings about the scandal very clear and on Oscars night, she decided to swap her Dior gown for a Rodarte design instead.

Charlie Sheen is a lost cause for any PR expert

It’s very rare that a PR agency decides that it can’t help a cause, but the PR expert who has previously been working for Charlie Sheen has recently decided to resign from his position. Stan Rosenfeld has just quit and has said:
‘I have worked with Charlie Sheen for a long time and I care about him very much.