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April 2011

Has Andrew Marr damaged his reputation?

Has Marr handled his PR crisis well after confessing that he has in the past sought and been granted a super injunction to prevent a past extramarital affair coming to light?Today’s newspaper and TV revelations feature Andrew Marr, the engaging BBC political presenter and former editor of the Independent newspaper.  In what seems a surprising confession, he has told us that he has in the past sought and been granted a super injunction (popularly known as a gag order) to prevent any hints of a past extramarital affair coming to light.  In confessing he cites the uneas

International PR means crossing cultural boundaries

PotionPR has recently expanded its international PR network.  When a PR agency wants to become an International PR agency it needs to adjust its thinking a little. It will only attract international clients if it writes for an international audience. Likewise, it will only support an international client if it can write to that client’s global customers. International PR agencies must demonstrate that they are truly international in outlook, and that means “de-culturalising” its writing.

Public Relations doesn’t need Jargon to communicate

Jargon is a classic sign of bad writing and should be avoided at all costs on any PR agency blog or, indeed, when PR consultants communicate with any general audience.

Three ways to avoid ambiguity in PR writing

Making content and its meaning crystal clear is so important in PR writing, perhaps more so than anywhere else, because the role of a PR agency is safeguarding its customer’s reputation and position. What a PR consultancy says and how it says it reflects directly on its customer. Keeping ambiguity out of PR writing is not only courteous to the reader, it could be business-critical to the client.