Sooner or later, the owners and managers of small growing businesses usually muse on the question: “when should I start doing some PR?” They know it plays a role in the marketing of most businesses...
Business awards can be a simple yet effective PR tactic whether you are an entrepreneur, SME or large corporate brand. If you aren’t entering then you should be. Here’s why:
1) Credibility
There...
Many small businesses come to us with high expectations and no real idea of what PR actually involves. They have a product which they believe in and think the consumer will too. They want to make...
You can be grilled without ending up burntWhen you watch Newsnight, or listen to the Today programme, you’d be forgiven for wondering why anyone ever agrees to be interviewed by a journalist. But...
The prospect of being interviewed by a journalist can be really daunting and scary. But with the help of your PR consultancy, you can really spin the interview around and look at it as a way of...
Journalists are a tricky bunch. As well as being incredibly busy, they can sometimes be pessimistic people who you have to work hard to convince that you have a story that they want.
But when you’re...
When you are employing a PR agency it’s important to ensure that you are getting the right one for your needs.
Different PR companies specialise in different things so you need to carry out some...
One of the problems one has in explaining what public relations is all about is the sheer difficulty of defining it. There are many definitions of both formal and informal type. Many PR consultants...
He’s certainly in charge in the kitchen, but Gordon Ramsay should probably take a step back when it comes to his PR because it seems like he’s making a few wrong decisions at the moment.
The...
One of the problems with PR is the vast range and difference of definitions. All the words and descriptions don't really help either clients or new PR executives to grasp the practical elements....
