Public relations and marketing have progressed extremely rapidly over the last few years, to the point that digital and social media marketing is catching up to print campaigns and press releases....
BP is currently fighting a fierce battle when it comes to their PR. Following the oil disaster, they seem to be constantly trying to defend themselves against the Government, media, members of the...
If there’s one company that knows what it’s doing when it comes to public relations, it’s Google. And that has been perfectly displayed by their recent PR campaign to launch the new and exciting...
There has been plenty of discussion recently as to whether the PR industry is now changing beyond recognition.
Of course, it’s changing with the explosion of social media and the influence of sites...
We’re used to seeing him pop up on panel shows, the occasional chat show and of course, in recent years, in Hollywood films. But since when did Russell Brand have a place on Newsnight?
Well, it...
As with everything else that finds its way into the public eye, there was bound to be some public relations opportunities to come out of the Chilean miners’ predicament.
Thankfully all miners have...
The Wayne Rooney public relations saga continues to rumble on but is the footballer even aware that he is losing in this particular match, or is he too busy drowning in £50 notes to even notice?...
Recently, there have been several PR failures that could easily have been avoided if the public relations agency had been listened to. It’s a good lesson to learn that if the public relations agency...
A PR agency will always see when there is an opportunity to promote your brand and build awareness. And their approaches will normally be carefully considered, perfectly targeted and very effective...
The National Aeronautics and Space Administration (NASA) has managed to turn a lunar event – the recent lunar eclipse coinciding with the Winter Solstice – into a PR opportunity.
Scientists at NASA...
