Ever imagined the headache you create when you send your beautiful-looking press release or PR copy over to a journalist to use? Ever thought that they might have to sit there and strip out all the...
PR writing can be tricky when it comes to length.
The journalist wants 500 words, you’ve got 600. You don’t want to strip out anything meaningful or anything you spent time...
How does PR content need to come across? – concise, punchy, relevant and often short. We don’t always have the luxury of plenty of space to get our message across. So if we...
Making content and its meaning crystal clear is so important in PR writing, perhaps more so than anywhere else, because the role of a PR agency is safeguarding its customer’s reputation and...
Jargon is a classic sign of bad writing and should be avoided at all costs on any PR agency blog or, indeed, when PR consultants communicate with any general audience.
Writing with its audience...
Choosing the right word is important in every communication, not just in PR writing, and you would think even more so in media communication – newspapers, newswires, new programmes. Why do we...
