There are many versions of “seven sins” relating to PR and marketing and I suspect that most are written by people rather like me. As PR consultants we learn quite early that there are some golden...
The inaugural post that kicks off the PotionPR blog is posted at last.
After three years of advising our clients to start blogging, helping them get started, showing them how the news and opinions...
Sooner or later, the owners and managers of small growing businesses usually muse on the question: “when should I start doing some PR?” They know it plays a role in the marketing of most businesses...
Over the past six months the mania for social media seems to have gathered force, particularly amongst smaller and medium sized businesses. There has been an explosion of usage by business. Some big...
Why doesn’t social media work for some companies? Should some companies just leave it alone for now? Unfortunately as with all other booms there are an awful lot of people who just get it all WRONG...
Time and trust shouldn't be holding back business bloggers - get motivated and plan your New Year’s Social Media resolutions.I don’t know if it was the nagging sense of guilt or...
I’ve had to stop watching the news today. I found myself shouting at the TV.
At the risk of sounding like a complaint letter: why oh why oh why are we waking up to ever more sensational descriptions...
What will the Libservative IT strategy look like long term, I wonder?
What an extraordinary couple of weeks. I’ll admit to a feeling of relief now that we know, at least, the main Cabinet...
To many people, public relations (PR) is all about press releases, but that is only one part of what a PR agency will do. The art of effective PR is to combine different approaches to form a cohesive...
The art of public relations (PR) is not just about publicity; it is about conveying the right message as well. This can be achieved in a number of different ways and your PR approach should be...
