Journalists are a tricky bunch. As well as being incredibly busy, they can sometimes be pessimistic people who you have to work hard to convince that you have a story that they want.
But when you’re running a business, you don’t always have time to be chasing journalists and ensuring that they have received your story. [...]
Dealing with journalists
Making an interview work for you as well as the journalist
The prospect of being interviewed by a journalist can be really daunting and scary. But with the help of your PR consultancy, you can really spin the interview around and look at it as a way of improving your image and getting your message across.
Your PR agency can prepare you for the interview and tell [...]
3 reasons to submit to a media grilling – and how not to get roasted
Media relations expert Ann Wright gives three very good reasons why you should submit to a media grilling when you get the chance
Sing when you’re winning – why every company should enter business awards
Business awards can be a simple yet effective PR tactic whether you are an entrepreneur, SME or large corporate brand. If you aren’t entering then you should be. Here’s why…
When should a small business start PR?
Many small business owners wonder when and whether PR is relevant for their business. We ask some simple questions to help them recognise that good communication is the point – and that PR can be relevant for every business.