It can take one event to show you just how powerful social media can be, and, recently, that event was the shocking story of the woman who put a pet cat in a wheelie bin.
It may not seem to have much to do with your company or your brand, but the way that this story unfolded [...]
The powers of social media
In-house PR vs a PR agency
A lot of companies which hire someone to come in and take charge of the PR for their firm, soon find that they are completely out of their depth. Someone brought in to work for a company in their PR department will not have the contacts, knowledge or reputation that a PR agency will have [...]
Make your new business a success
Starting a new business is a huge challenge. There is a struggle to find the investment, a struggle to find the time and the main struggle – to build a reputation.
For this, PR is vital. A PR agency is able to really help you reach an audience and most importantly, build a customer base.
It is [...]
Why you need to build your brand recognition
All companies are looking for ways to increase the familiarity of their brand. And that is because brand recognition can have a massive impact on your success.
Brand recognition means that you can connect with your potential customers because when they hear the name of your company they immediately associate it with the products or services [...]
How branding can help your business
Ask any successful businessman or woman what the secret to their success has been and branding is bound to come up as an important factor.
Branding is incredibly important. After all, it is the brand that defines the company and allows customers to distinguish between your company and another.
But there’s more to branding that [...]
How the internet has changed PR and marketing
The advent of the internet had a huge impact on the majority of industries and marketing was not excluded from this.
The internet opened up a whole new range of opportunities for marketing, but without the right knowledge, companies can struggle to make the most of these.
These days, people do everything over the internet; [...]
The importance of branding
The success of a business can depend a lot on the strength of the brand. And that is something that a PR consultancy can really help with.
A good brand has the power to ensure that a business can stand out from its rivals and it can also help consumers become a lot more familiar [...]
What’s the difference between marketing and public relations?
Most companies generally opt for marketing and public relations services as part of the same package, so it can be tough to distinguish one from the other. There are many ideas and opinions on the differences between the two concepts, the line separating them becoming more blurred as time goes on.
Official trade body descriptions of [...]
Taking a fresh look at your business
When you’ve worked in the same company or even in the same industry for some time, it’s easy to become a little disconnected with how others – as in customers and clients – see it.
In order to market your company and its associated brands, products and services effectively, you need to be able to [...]
Understanding corporate branding
Corporate branding is an integral part of any successful public relations and marketing campaign, but many businesses fail to realise its huge potential for improving their reputation and market visibility.
As a basic concept, corporate branding is where the company name becomes the brand name applied to the products they sell. This creates a permanent link [...]