Companies looking for PR often do not prepare a PR brief. We explain some of the reasons that one is needed and provide some hints and tips on how to create a PR brief.
Light as a Feather – Potion PR goes virtual
Even a small PR agency can very quickly build up an unmanageable and heavyweight IT system and end up locked down in the office when its consultants should be out and about. The answer? Moving to a virtual environment that we can access wherever we go, enabled by a fully-hosted desktop IT solution providing all the basics, together with a shift to cloud-based workflow and information management tools and DDI-iphones instead of desk phones. Find out why we now feel light as a feather in this article!
Teambuilding with the stars
When I started to think about a teambuilding investment, I wanted something a little bit different from the norm. Belbin tests and Myers-Briggs are all very well, but because we work in a creative industry I felt I should be a little more creative myself.
I wanted us each to appreciate each other a little more, [...]