BP is currently fighting a fierce battle when it comes to their PR. Following the oil disaster, they seem to be constantly trying to defend themselves against the Government, media, members of the public and the hoards of activists condemning what they have done.
It’s enough to challenge the most experienced of PR agencies, when [...]

Public relations and marketing have progressed extremely rapidly over the last few years, to the point that digital and social media marketing is catching up to print campaigns and press releases. The latest survey by Hubspot strongly suggests that social media is becoming an increasingly important marketing tool for many companies.
According to the survey, the [...]