This is the conclusion of our look at social media. As the hype continues and businesses flock to use it, why doesn’t social media work for some companies? Should some companies just leave it alone for now? Unfortunately as with all other booms there are an awful lot of people who just get it all WRONG. Some CEOs even need a good slap on the nose! Why? In part 2 we outline our final four reasons why it all goes horribly wrong …
Why some businesses should NOT use Social Media – part 1
As social media hype continues and businesses flock to use it, why doesn’t social media work for some companies? Should some companies just leave it alone for now? Unfortunately as with all other booms there are an awful lot of people who just get it all WRONG. Why? In two parts we outline 7 reasons why it all goes horribly wrong.
Teambuilding with the stars
When I started to think about a teambuilding investment, I wanted something a little bit different from the norm. Belbin tests and Myers-Briggs are all very well, but because we work in a creative industry I felt I should be a little more creative myself.
I wanted us each to appreciate each other a little more, [...]
When should a small business start PR?
Many small business owners wonder when and whether PR is relevant for their business. We ask some simple questions to help them recognise that good communication is the point – and that PR can be relevant for every business.
Potion PR starts blogging at last
The inaugural post that kicks off the PotionPR blog is posted at last.
After three years of advising our clients to start blogging, helping them get started, showing them how the news and opinions they generate can provide them great blog content that can help them build their reputation, Potion PR has finally given in and [...]