Even a small PR agency can very quickly build up an unmanageable and heavyweight IT system and end up locked down in the office when its consultants should be out and about. The answer? Moving to a virtual environment that we can access wherever we go, enabled by a fully-hosted desktop IT solution providing all the basics, together with a shift to cloud-based workflow and information management tools and DDI-iphones instead of desk phones. Find out why we now feel light as a feather in this article!
How to get your products into the media – debunking some PR myths for small businesses
Many small businesses come to us with high expectations and no real idea of what PR actually involves. They have a product which they believe in and think the consumer will too. They want to make it visible, but have common misconceptions about the costs and the likely resulting coverage. Here are a few common PR misconceptions explained.
Superlative Weather Reporting is ticking me off
The news media are undermining my normal position of defending the media on their balanced reporting and clear communications language. Why are we waking up to ever more sensational descriptions of the weather each day? I know that it’s cold out there and that things certainly aren’t normal, but I’m finding myself increasingly incensed as it seems like everyone is trying to out-do each other to have the most alarming report possible, using more and more extreme language and scaring the UK population into snowbound paralysis.