You won’t have failed to notice the fact that social media is incredibly important these days and a very powerful tool when it comes to PR.
So you won’t come across many companies that don’t have a Facebook page or a Twitter account. It’s easy to get carried away with social media as most people [...]

It’s important to remember that when you employ a PR agency, you will be working very closely with them. The relationship between a public relations agency and their client can be a really powerful one because the two sides are able to swap knowledge and specialities to create a really influential team.
The PR agency [...]

People sometimes use their PR budget as a driver for what kind of PR agency to look for. Unfortunately the choice of a large, medium or small public relations consultancy is a little more complex than that. Here are a few things that might be helpful to keep in mind:
Equating size with cost
Smaller agencies are [...]

Not only will a PR agency know all there is to know about you and your company, but they will also know all there is to know about the media and what they want. And it is this knowledge that sets a PR consultancy apart from an in house team.
Because of their expertise in the [...]

There are many misconceptions when it comes to PR and that is why a lot of people and businesses tend to struggle when they attempt to fulfil their PR needs in house.
Often, it is beneficial to employ a PR agency that can work alongside your in house PR team in order to achieve the [...]

While some companies seem to put all their focus on their PR strategy, there are others that fail to see what the benefits of PR are.
If you approach a PR agency, they will often tell you what they can do for you, but they won’t always tell you why this is good for your [...]

“How much should I spend on public relations?” is a tough question, especially for those contemplating using PR for the first time but also, if they are honest, for corporate marketers. The PR industry has an unenviable reputation for “puff and spin” or “smoke and mirrors” and this suspicion can affect budget discussions with PR [...]

A lot of companies choose to do their PR and marketing in house as a way of saving money. If you are one of these companies and you are finding that your PR strategy is not as effective as you would hope, there are some questions you should ask yourself:
Do you have time to do [...]

Often, when discussing ideas in a meeting with your colleagues, you will notice that a lot of the time, everyone will agree on one idea and you will go ahead with it even though it may not necessarily be the best option for your business.
When you’re working within a business, it is often very difficult [...]