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	<title>Public Relations (PR) &#38; Marketing News</title>
	<link>http://www.potionpr.com/news</link>
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		<title>The powers of social media</title>
		<description><![CDATA[It can take one event to show you just how powerful social media can be, and, recently, that event was the shocking story of the woman who put a pet cat in a wheelie bin.
It may not seem to have much to do with your company or your brand, but the way that this story unfolded [...]]]></description>
		<link>http://www.potionpr.com/news/the-powers-of-social-media/223/</link>
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		<title>A PR agency protects a brand as well as builds it up</title>
		<description><![CDATA[A PR agency is not just for making people aware of your company and building a brand, it’s also for dealing with any problems that you may face or any situations that are likely to damage your reputation in any way.
Usually, an incident or circumstance can arrive completely unexpectedly and threaten your reputation or how [...]]]></description>
		<link>http://www.potionpr.com/news/a-pr-agency-protects-a-brand-as-well-as-builds-it-up/221/</link>
			</item>
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		<title>In-house PR vs a PR agency</title>
		<description><![CDATA[A lot of companies which hire someone to come in and take charge of the PR for their firm, soon find that they are completely out of their depth. Someone brought in to work for a company in their PR department will not have the contacts, knowledge or reputation that a PR agency will have [...]]]></description>
		<link>http://www.potionpr.com/news/in-house-pr-vs-a-pr-agency/219/</link>
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		<title>The power of the press release</title>
		<description><![CDATA[One powerful tool which is used by PR agencies across the world is the press release. Press releases can be really powerful and can help to get a brand name out there and make it more recognisable.
But what is a press release? 
Press releases are normally written for journalists and the aim of them is [...]]]></description>
		<link>http://www.potionpr.com/news/the-power-of-the-press-release/217/</link>
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		<title>What is the point in PR?</title>
		<description><![CDATA[There is more of a need for public relations in the modern world as businesses struggle to stand out from the competition.
But not all companies seem to have developed an understanding of the purpose of public relations. Some assume that it’s similar to advertising, but in reality, PR is less about selling specific products and [...]]]></description>
		<link>http://www.potionpr.com/news/what-is-the-point-in-pr/215/</link>
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		<title>Advertising vs PR</title>
		<description><![CDATA[Some businesses struggle to see the difference between advertising and using PR. But as anyone with any experience in marketing will tell you, the results offered by the two methods can vary hugely. 
When you advertise your product, the potential consumer knows that you are trying to sell them something. However, with a PR campaign, [...]]]></description>
		<link>http://www.potionpr.com/news/advertising-vs-pr/213/</link>
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		<title>Benefit from the guidance offered by a PR agency</title>
		<description><![CDATA[Public Relations (PR) is becoming increasingly important for both small and large companies. As competition is increasing in every sector, businesses strive to get noticed and one way of doing this is through a PR campaign.
But there’s more to PR than simply sending out press releases and that is why companies choose to employ a [...]]]></description>
		<link>http://www.potionpr.com/news/benefit-from-the-guidance-offered-by-a-pr-agency/211/</link>
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		<title>Those little gems from PR agencies</title>
		<description><![CDATA[One of the key benefits of hiring a PR agency is that they know what is a story and what is not &#8230; and even better than this, they know how to turn something simple into a story that journalists are fighting to print.
There are certain techniques that PR professionals adopt that can really benefit your [...]]]></description>
		<link>http://www.potionpr.com/news/those-little-gems-from-pr-agencies/209/</link>
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		<title>Taking the right approach when it comes to PR</title>
		<description><![CDATA[A lot of companies think that if they bombard people with information about their business, they will get their name ‘out there.’ But in reality, by blindly sending out information to everyone under the sun, you will most likely, just make a nuisance out of yourself.
When it comes to building up your brand recognition and [...]]]></description>
		<link>http://www.potionpr.com/news/taking-the-right-approach-when-it-comes-to-pr/207/</link>
			</item>
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		<title>Dealing with journalists</title>
		<description><![CDATA[Journalists are a tricky bunch. As well as being incredibly busy, they can sometimes be pessimistic people who you have to work hard to convince that you have a story that they want.
But when you’re running a business, you don’t always have time to be chasing journalists and ensuring that they have received your story. [...]]]></description>
		<link>http://www.potionpr.com/news/dealing-with-journalists/205/</link>
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