The prospect of being interviewed by a journalist can be really daunting and scary. But with the help of your PR consultancy, you can really spin the interview around and look at it as a way of improving your image and getting your message across.
Your PR agency can prepare you for the interview and tell you exactly how to handle the journalist and how to handle the interview. How you do this will depend on the type of interview it is and what it is for.
Rather than focussing on what the journalist wants, look at the interview as a way of getting what you want. Before the interview begins, make sure you know exactly what it is that you want to say and why you want to say it. Make sure you have a list of four or five points in your mind that you want to get across and make sure that you do get them across.
As well as this, you do need to think of the journalist too. Always remember that the journalist wants facts from you. They want inside knowledge about your industry or company so make sure that you give it to them as this can mean that the finished piece is much more beneficial to you.