When you employ a PR agency, one of the things you are paying for is their expertise and knowledge of relevant media relations.
They understand the media and they can act as the bridge between you and the right editors and journalists who can make a difference to your business. You can discuss journals and publications with your public relations company and decide who you want to target and how often you need to do this.
The great thing about a PR consultancy is that they will have that all important ‘news sense’. They will be able to tell what is a good story and what will interest the publications that you want to target. They will also be able to gauge what kind of exclusives the publications would be interested in and will therefore be able to get their attention.
A public relations consultancy will approach your PR campaign in the best way to suit both you and the media contacts that they are targeting. They will know exactly when to phone up their contacts so as to get the best response. Without the PR company, you might be left ringing around journalists and editors at the most inappropriate times – ie; when their latest issue is going to print. The PR company will be in the know about this though and will target the right publications at the right time in order to achieve the best results for you.