Potion PR is a UK based international PR agency based in the Thames Valley and providing public relations consultancy and marketing services to clients in the UK and EMEA through a network of senior PR consultants and partners.
Our public relations services span external communications and internal communications, media and analyst relations, PR content development, strategic and tactical PR planning, campaign execution, social media public relations and online public relations.
Public relations comprises a range of techniques but media relations that aim to create visibility through editorial coverage in the press is perhaps the most commonly known. Unlike advertising, momentum can take time to build - you need to build strong relationships with the media over time and deliver interesting news, content or commentary if you hope to get their attention. It takes creative and strategic thinking plus a PR team that is willing to invest time in learning how to match what you have to offer and what your target journalists need. Visit the PR & Media gallery for lots of examples. Activities can include:
PR is a powerful tool to build your reputation and authority amongst target audiences, and Potion has extensive experience of helping to identify the topics and platforms which enable its clients to shine. Through the media, bylined articles and thoughtful commentary delivered to journalists at the right time and in the right way, we can help you build your reputation in a way which other forms of marketing cannot rival. Our Writing Services are often called into play - visit the Writing Services gallery for examples. Activities can include:
Our team has PR management experience for major corporations and small companies alike. We can help if you need assistance managing multinational agencies or campaigns, a pending crisis, a refresh and remessaging of your communications or simply with a fresh approach. Activities can include:
No PR campaign today is complete without a social media public relations component. Potion has much experience creating, managing and repurposing social media content linked to and independent of PR campaigns. Content costs money - companies need to box clever and get the maximum value out of every word, opinion and marketing text. Today, web PR enables you to do just that:
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