Potion International PR Services include:

• Multicountry PR planning and agency coordination - we are happy to coordinate work through our own network or work with third party PR agencies as the client requires
• Regional and EMEA PR campaigns - either managed centrally or coordinating individual plans driven at local level in multiple countries
• European PR market entry - we have extensive experience of working with US corporations expanding PR into the UK and Europe
• Remote PR partnership - supporting clients in other countries or across the Atlantic to expand communications prior to establishing a physical base in Europe
• European case study and press release development
• Materials transadaptation and localisation - more than simple translation of language, this incorporates adjustments for cultural differences and variation in market maturity

We are fully equipped with international PR tools and supplier partnerships which include:

• International PR databases providing access to media targeting planning lists (for local validation and enhancement through local relationships)
• International Translation support (including technical, business and marketing translation specialists)
• Multicountry results monitoring and reporting
• An array of local specialist service providers used by our partners in different countries