Poor old Twitter. It seems the ease and speed of the micro-blogging medium has struck again, raising yet more concerns about just how easy it is to spark off significant real-world reactions that can have potential legal or reputation implications. This week at a US conference the chief executive of Nokia, Stephen Elop, was forced to deny rumours that had originally surfaced on Twitter that Microsoft had agreed a USD19bn takeover of the mobile giant.
PotionPR has recently expanded its international PR network. When a PR agency wants to become an International PR agency it needs to adjust its thinking a little. It will only attract international clients if it writes for an international audience. Likewise, it will only support an international client if it can write to that client’s global customers. International PR agencies must demonstrate that they are truly international in outlook, and that means “de-culturalising” its writing.
All companies, no matter what size they are, can benefit from the wisdom and expertise of a PR agency. But if you are a small business it’s even more important that you choose the right one for you. You are making an investment, so you must ensure that you get what you want out of it and that’s why you should carefully consider your aims before committing to a PR consultancy.
When considering a PR agency, you need to communicate with them to let them know exactly what you are expecting out of the relationship.
The London Olympics, set to take place in 2012 hasn’t managed to build up the best reputation so far, with most references to it in the press being of a mocking variety. But things have got much worse in recent days with a number of PR blunders damaging the image even further.
As tickets went on sale for the event, there was a build up of excitement; but this soon subsided as it became apparent that people with Visa cards that expire before the end of August could not register for tickets.
There are a few misconceptions when it comes to PR agencies. In fact, a lot of people in business aren’t really sure what a PR consultancy does and how public relations fits in with their company. Here are a few truths about how they really work:
• PR agencies don’t just send out press releases. This is only part of what they do and in some cases, it doesn’t feature at all in a campaign. There are a lot more ways to get a brand name and a message heard and a lot of these can be more effective than a press release.
• PR agencies are not always at war with reporters.
If you’re going to invest in a public relations agency, it’s important you know what they’re about first; that way, you can guarantee that you get yourself a decent PR consultancy.
You want a PR agency that knows the importance of their relationship with journalists. These PR consultancies won’t bombard their contacts with endless press releases and information; they will give them useful information that they can actually use.
Most PR professionals will agree that you have to seize the opportunity and promote your brand, name and image whenever a suitable platform emerges. And for a lot of companies and brands, the 2012 Olympic Games has presented itself as the perfect platform. But there are lines that should not be crossed and organisers of the Olympic Games have announced a clamp down on marketing around the event.
Organisers have announced that because sponsorship money makes up a huge proportion of the money needed to put on the event, it’s important that ‘ambush marketing’ is tackled.
