Potion PR is a UK based international PR agency based in the Thames Valley and providing public relations consultancy and marketing services to clients in the UK and EMEA through a network of senior PR consultants and partners.
Our writing capabilities are supported by a professional editor with more than 20 years' experience. They span press releases, byline articles, website content, white papers, newsletters, case studies, press kits and we can also provide a full editorial bureau service if required.
In a tough economy professionalism in your writing and published material, online and in the real world, can take you into a different league. The power of the written word cannot be underestimated; the best photography and design will not compensate for unpolished writing. One tiny error is enough to put off your reader, client or prospect. If it’s not well written and relevant it won’t get read!
Copy that is well written and tuned to your audience creates far greater impact than a ‘one-size-fits-all’ approach. Above all, you need impact from every publishing investment – that means you need copy that works, appropriately presented. We understand how to create words which are clear, fit for their purpose and, if for online use, appropriately search engine optimised or purposed for re-publishing and social media use.
Our case study writing services are superb, and we have lots of case study examples and samples of customer testimonials to share. We have risen at 3am to call customers in Australia, engaged our PR network colleagues to interview and produce case studies in different languages and helped our own customers create customer testimonial marketing and merchandising plans.
Our standard PR writing service regularly includes writing press releases, press kits and other press materials such as biographies, product overviews and company backgrounders with clear and consistent messaging and presentation, to ensure an excellent impression for media.
In addition to standard PR outputs we are highly experienced at writing more advanced items including writing, pitching and submitting contributed articles (also known as bylined articles) for placement in print press and online media.
We also provide white paper writing services, and have researched and produced a range of authoritative business technology white papers to form the core of white paper marketing campaigns or online reputation building activities.
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